About The Design

When Mackenzie approached me, I was thrilled to collaborate on her website design. She initially had an open mind regarding the design direction, but as we delved into the project, her style preferences became clear, and the vision seamlessly came together. Mackenzie favored a neutral and ‘clean girl’ aesthetic, which inspired the design approach. To achieve this, I opted for ample white space, light backgrounds, and fluid transitions throughout the site. Integrating small video clips from her brand shoot with Camila Maria, along with stunning imagery, added a personalized touch to the design. Mackenzie expressed a desire for pops of color on each service page to convey the essence of the offerings. To enhance brand recognition, we incorporated various symbols and icons throughout the site. Additionally, we integrated a scheduling app with an intake form to streamline the appointment process, allowing Mackenzie to devote more time to client interactions. I am immensely proud of how the site came together and delighted to witness Mackenzie’s impactful work in helping others find their purpose.