Mae & Marie is a women’s and children’s clothing boutique in Phoenix, Arizona. I have worked with them for over two years as their social media manager and e-commerce manager. As the social media manager, I handled everything from content creation and industry research to copywriting and analyzing monthly analytics to identify areas for improvement. I created reels and images to regularly showcase new products, promote sales, and generate excitement for new arrivals. By posting consistently and creating engaging content, I helped drive more in-store traffic and sales, highlighting both the store’s atmosphere and the amazing clothing they offer. Below are a few examples of the different types of content I created for them.